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Put Yourself In Her Shoes
Axis Bank
The Problem
The business problem? How to launch a banking program that is set to evolve with women as they pokemon through life.
The creative problem? How to catch ‘em all in one 60 seconder.
The insight
Apparently the first rule of business is ‘Put yourself in your customer’s shoes’. Or smth.
We wouldn't know. The only business we know is the ‘none of your’, ‘mind your own’ kind.
The Idea
Old adage, meet age-old stereotype of women having tOo MaNy ShOeS.
We’d usually feel bad about resorting to stereotypes but yk what they sayyyy, if the shoe fits…
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