Axis Bank
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Put Yourself In Her Shoes

Axis Bank

The Problem

The business problem? How to launch a banking program that is set to evolve with women as they pokemon through life.
The creative problem? How to catch ‘em all in one 60 seconder.

The insight

Apparently the first rule of business is ‘Put yourself in your customer’s shoes’. Or smth.
We wouldn't know. The only business we know is the ‘none of your’, ‘mind your own’ kind.

The Idea

Old adage, meet age-old stereotype of women having tOo MaNy ShOeS.
We’d usually feel bad about resorting to stereotypes but yk what they sayyyy, if the shoe fits…

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